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This half day course is designed for managers of sales operations and field-based sales professionals.

Participants will be encouraged to develop their sales strategy using a variety of tools including Porter’s Five Forces, SWOT and PESTL analyses.

Building on outputs from these exercises, participants will be encouraged to identify routes to new business and to produce a power/interest matrix and a stakeholder map for managing leads.

Finally, participants will look at methods for keeping on top of sales administration.

The course will last for 3 hours and will be delivered at the Cranford Avenue College site. Free parking is available and refreshments will be provided during the session.

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