There is a huge digital skills gap in the UK and many businesses do not have the necessary skills in-house to move their business forward. Our new digital courses offer a massive opportunity for you to up-skill your workforce and get your business ‘digital’ ready.

Digital Promotion for Business

There are times when it seems the whole world is going online. Certainly we spend more and more time on our mobiles, tablets and laptops, while many of our working days are also spent in front of a screen. That’s why businesses need to understand how working practices are changing.

Designed with SMEs in mind our course helps to tackle the digital skills crisis identified by the Government.

Topics include: Understanding Digital Promotional Activities for BusinessUnderstanding SEO (Search Engine Optimisation)Understanding the Role of Digital Media in Promoting a BusinessUnderstanding the Role of Offline Media in Generating Online TrafficWriting Content for Digital PromotionsData Protection and Digital Promotions for BusinessUnderstanding Social MediaMeasuring the Effectiveness of Digital Promotional Activities

Creating a mobile phone app

This course takes you through the process of creating an app to support your organisation. As well as providing you with an understanding of what apps are and how they work, you will follow step-by-step instructions to create a planning brief for an app.

The planning brief will be forwarded to one of our in-house developers who will build your bespoke app for you.  You will receive guidance and support from experts in app development, as well as feedback on your work.

Topics Include: What is an app?, Understanding the world of apps, Different types of apps, Producing a planning brief, Design, Target audience, Your business, App features, Enhanced custom features, Key words, iOS and Android

For further details and to speak to a member of the team please call us on 0800 2 54 50 51,  email us on enquiries@digitaldorset.org or find us at www.digitaldorset.org